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Marsh & McLennan Companies, Inc. (MMC) - Des Moines, IA US
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For your reference, we have included the original job posting below.
Sr. E-Marketing Specialist -US Consumer -Marketing - Sales Support - Marsh - Urbandale, IA
Job Number:
37518940
Company Name:
Marsh & McLennan Companies, Inc. (MMC)
Job Location:
Urbandale, IA US
Job Category:
Insurance
Sr. E-Marketing Specialist -US Consumer -Marketing & Sales Support - Marsh - Urbandale, IA
Title: Sr. E-Marketing Specialist -US Consumer -Marketing & Sales Support - Marsh - Urbandale, IA Location: IA-Urbandale
General Summary
Functions include all aspects of web marketing including strategy development, budgeting, copy review, landing page design, search marketing, e-mail marketing, cross-linking agreements, web analytics, project management, and online content management as directed by marketing manager.
Functions
* Works with internal and external resources to ensure assigned projects are completed accurately, on-time and within budget. * Implements and manages web marketing initiatives. * Reviews results against budget and modifies the campaigns as appropriate to optimize results. * Manages all online fulfillment processes including online lead submissions, registrations, white paper requests, opt-in/opt-out requests. * Supports the trafficking of web projects through the implementation pipeline. * Updates website content ensuring that all approved web files are promoted to the appropriate location. * Monitors website activity and recommends/implements changes to optimize results. * Participates in presenting and evangelizing web marketing capabilities. * Assists in the development of client and campaign level budgeting. * Provides standard status reports as required. * Other duties as assigned.
- Possesses a broad understanding of e-marketing project execution. Handles more complex projects with little or no direction and takes on special projects as assigned by management. Maintains ownership and responsibility for assigned website(s). Responsible for the overall execution of e-marketing projects with little direction. Works with more complex clients that are higher level and/or larger in revenue or region with an increased level of self-direction. Identifies and makes recommendations regarding upgrade or cross-sell opportunities. Assists in the execution of testing to challenge controls and continuously improve creativity. May evaluate available delivery channels to make recommendations regarding the optimal mix at the client and campaign levels. May assist in presenting strategy/creative briefs to clients and facilitating client approval of annual marketing plan. May help prepare and present annual marketing stewardship reports. May monitor retention rates or identify trends to make recommendations for revenue generation or preservation.
Miscellaneous * Demonstrated experience in B2C web marketing activities including search engine marketing (native and PPC), permissions-based e-mail marketing, banner advertising and affiliate marketing. Direct experience in financial or insurance marketing is desirable. * Skilled in basic web site management activities including FTP, online content management, strong HTML coding. * Strong understanding of coding emails to render in a multiple email clients (MS Outlook, Lotus Notes, or web based email systems). * Experience using PURL's for personalized online marketing campaigns. * Skilled in web analytics. Direct experience in GoogleAnalytics is desirable. * Familiarity executing email campaigns using an application service provider (ASP) model. * Analytical and testing skills, including a high degree of comfort with interpretation and explanation of statistical results * Skilled in using Dreamweaver, Adobe Professional with the ability to become proficient in a proprietary content management tools. * Experienced in the transfer of data from websites to applicable fulfillment process, with the ability to become proficient in proprietary data management tools. * Demonstrated excellence in written and oral communication to effectively present new concepts and drive outcomes. * Demonstrated ability to effectively multi-task. * College or associate degree in marketing or related field. * Ability to interact with all levels of internal and external resources, vendors, and clients. * Proven interpersonal skills to allow for collaborative work effort and accomplishment of organizational priorities in a team environment.
